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Reports to: CEO
Direct Reports: Marketing team
Located: Hollywood, CA
The Story of VI Aesthetics
VI Aesthetics is a rapidly growing private skincare company, located in Hollywood, CA. It is the creator of the first painless medium depth chemical peel. Started in 2005, our products were first developed by Dr. Khalil’s desire to cure his teenage daughter Marya’s acne and restore her confidence. Now our line has become a full portfolio of powerful professional treatments for patients to experience in office, including 5 VI Peels for all skin types and colors, as well as a comprehensive skincare line for patients to enhance and extend the results of their treatments or to simply optimize their skin health at home. Our products include the pharmaceutical grade VI Peels for dermatologists and aestheticians and VI Derm skincare products, a clinical corrective skin care line that is sold direct to the consumer and to skincare professionals. VI Aesthetics provides products using the highest quality, results-oriented ingredients to over 3500 medical practices in over 30 countries worldwide.
To bring people’s skin and confidence back to life so that they can reach their true potential.
This mission is expressed in our tagline: VI Aesthetics. For Confident Skin.
We are looking for a dynamic, innovative, proven marketing leader-- ideally who has rapidly scaled a small to mid-sized skincare or beauty company--to lead, build and grow all aspects of marketing with a focus on amplifying the brand, and building digital capability across all target customer segments. The role demands strategic growth planning, including new products, channels, customer segments, international expansion and building the team over time. He or she will be at once both highly strategic, visionary and creative, and deeply curious and analytical. Most important, he or she must also be able to turn ideas into action and drive for results, assuming responsibility for creating and implementing omni-channel marketing, digital and customer strategies to fuel the next wave of growth for the company.
Our Senior Director of Marketing will be responsible for how VI Aesthetics presents itself to the world. They will work closely with the heads of sales, clinical and customer service to define and deliver an excellent customer experience. With many parts of the organization needing to come together to deliver on the ideal customer journey, the Director of Marketing has to operate as the “glue” across all customer-facing parts of this small organization.
They will be responsible for overseeing the planning, development and execution of an organization's marketing, new product development and launch and advertising initiatives. Reporting directly to the CEO, the Director’s primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using voice of customer, pricing, product marketing, marketing communications, advertising and public relations. Our Senior Director will also play a lead role in developing a roadmap of enhanced digital customer experiences, building out the right e-commerce strategy for the organization while ensuring the brand message is distributed across channels and to targeted audiences in order to meet short and long-term growth objectives.
The Core Responsibilities
This position is primarily responsible for managing the brand-building and demand generation functions of the company, by performing the following duties personally or through team members:
The Ideal Candidate